Entrepreneurs & the Challenge of Induction Posted in Entrepreneurship & Startups Articles, Uploaded by MBA Skool Team, Total Reads: 1773

Like the famous phrase goes, “A good beginning is the half the battle”, it is imperative for an entrepreneur to start the most exhilarating and stirring adventure of his/her life with that positive initial patch. The first step for the beginning is definitely igniting the flame of passion in you.

• The fire that never settles – Passion

"When you believe in something, the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals. This is essential to success."

- Richard Branson

The 7 Pillars of a Business

Customer Metrics for Enhanced Marketing Posted in Marketing & Strategy Articles, Total Reads: 1357, Published on January 02, 2020

Companies have various strategies in place to ensure that customers buy their products. There are huge sums of money spent by companies in developing products, acquiring new customers, retaining loyal customers etc. However, no matter how good a product is or how much effort a company puts in, it is very difficult to evaluate a customer’s behavior and intent completely. Thus, companies need to focus on important key metrics or parameters which can help improve business and marketing efficiency.

Some key marketing metrics which companies should focus are purchase intent, customers spending power, conversion rates, retention cost and customer lifetime value. These parameters when measured and evaluated can help increase marketing efficiency and drive business. Let’s look at these metrics individually.

Add-On Sale Posted in Marketing and Strategy Terms, Total Reads: 4892, Last Updated: January 22, 2018

Definition: Add-On Sale

Add-On Sale is the process of selling products or services to the customers additional to the ones which they meant to buy at the time of purchase.

Add-On Sale normally takes place when the respective customer has decided to purchase an item or service and the salesperson or the service provider suggests a supplementary sale to the core one. Add-On Sale is also known as cross selling and loading. The purpose of Add-On sale can either be to drive in more profits or helping the customers to choose better thus driving more value. Add-On sale should not be confused with upselling as in upselling the customer is motivated to purchase an upscale version of the product or service and not an additional product.

Coronavirus & its Business Impact Across Sectors Posted in Marketing & Strategy Articles, Total Reads: 607, Published on March 22, 2020

The Coronavirus pandemic has completely eroded business world over with all industries struggling amidst a global lockdown. Since the beginning of 2020, the spread of coronavirus has completely destroyed the business ecosystem world over. Businesses world over have lost trillions of dollars and one the worst global recessions have hit the world.

Coronavirus Impact on Business Sectors

The coronavirus has forced governments to ensure all people are locked down and hence all businesses have been impacted. Some of the biggest impacted businesses are tourism, airline industry, consumer electronics, apparel, lifestyle, automobile and more.