Customer Metrics for Enhanced Marketing Posted in Marketing & Strategy Articles, Total Reads: 1357, Published on January 02, 2020

Companies have various strategies in place to ensure that customers buy their products. There are huge sums of money spent by companies in developing products, acquiring new customers, retaining loyal customers etc. However, no matter how good a product is or how much effort a company puts in, it is very difficult to evaluate a customer’s behavior and intent completely. Thus, companies need to focus on important key metrics or parameters which can help improve business and marketing efficiency.

Some key marketing metrics which companies should focus are purchase intent, customers spending power, conversion rates, retention cost and customer lifetime value. These parameters when measured and evaluated can help increase marketing efficiency and drive business. Let’s look at these metrics individually.